This policy explains what The Practitioner Multiplier℠ — operated by DFP Enterprises, LLC — collects when you use it, how we use it, and the choices you have. It applies to everyone who uses the platform: visitors who browse the site, consumers who purchase a single valuation report, and licensed real estate professionals who use it in their business. It works alongside our Terms of Use.
What we collect
When you create an account or run a valuation, we may collect:
- Account identifiers — name, email, tenant affiliation, and session credentials used to authenticate you.
- Property inputs — addresses, parcel references, and property characteristics you submit for analysis.
- Location data — normalized address and coordinates derived from the property you enter. When you value your own home, this may be treated as precise location tied to your account.
- Run history — valuation outputs, confidence scores, comparable selections, and audit metadata needed to reproduce deliverables.
- Usage logs — timestamps, feature usage, and error diagnostics for support, billing, and quality assurance.
How we use your data
- Generate and store the deliverables you request.
- Authenticate users and enforce tenant entitlements.
- Improve platform accuracy, reliability, and product quality.
- Bill sponsoring brokerages and manage beta access.
- Build de-identified property analytics where permitted — valuation outcomes, comparable patterns, and market signals without selling your personal contact information.
We do not sell your client-specific contact information to third-party marketers.
Anonymous consumer runs
A limited free valuation path may run before sign-in. Those runs may not carry a user identifier. We retain de-identified property facts from anonymous runs as aggregate market intelligence. Because no account is attached, those rows are not subject to per-user deletion in the same way as signed-in activity — this position is disclosed here by design, not by accident.
Third-party data sources
Valuations combine public records, licensed data feeds, and platform-derived analytics. Licensed vendor payloads are used to produce your report and are not republished as raw third-party data products. Derived outputs belong to the platform workflow you invoked.
Retention
Account profile data, run logs, and generated deliverables are kept for the life of your account plus ninety (90) days after termination, unless a longer period is required for billing dispute resolution or legal compliance.
Your choices
- Access and correction — update profile fields in account settings or contact support.
- Deletion — request account deletion from profile settings. Signed-in runs tied to your user ID will be removed or de-identified per our data-retention schedule.
- Marketing — we do not send unsolicited property solicitations based on your valuation inputs.
Security
We use industry-standard transport encryption, access controls, and tenant isolation. No method of transmission or storage is perfectly secure; report suspected issues to the contact below.
Children
The platform is intended for licensed real estate professionals and adults requesting property valuations. We do not knowingly collect data from children under 13.
Changes
We may update this policy with notice through the app or your registered email. Continued use after the effective date constitutes acceptance of the revised policy.
Contact
DFP Enterprises, LLC
David F. Petroni
dpetroni@dfpetroni.com
513.800.0675
This document is provided for platform transparency and app-store compliance. It is not legal advice.